WILDTANGENT? AND BELLSOUTH HIT THE FAST TRACK WITH ONLINE RACING GAME
Posted in Online game, Sports on September 15th, 2008 by admin- BellSouth? FastAccess? DSL Racing Educates Customers on the Benefits of DSL; Encourages Players to Invite Family and Friends Through ?Word-of-Mouse? —
Redmond, WA. ? WildTangent, Inc., the leading provider of enabling technology and services for online games, and BellSouth Corporation (NYSE: BLS) announced today the launch of BellSouth? FastAccess? DSL Racing. FastAccess DSL Racing, built by WildTangent for BellSouth, delivers a fast-action, online gaming experience that entertains and educates consumers on the benefits of high-speed Digital Subscriber Line (DSL) technology.
?BellSouth is tapping the power of next-generation AdverGaming to capture the attention of online consumers by integrating brand elements into an exciting and fun online game that can be shared with family and friends through consumer ?word-of-mouse? influence,? said Randy Kinkaid, senior director of Consumer Broadband Sales and Marketing for BellSouth. ?We?re able to capture consumers? attention by providing an engaging brand experience through an entertaining online game that is above and beyond the traditional one-way advertising message. The average game last eight minutes, which far exceeds the time anyone will watch or read more traditional advertising.?
The free game, which can be played over any Internet connection, is available at www.dsl-playground.com/game. In the game, players customize their own virtual stock cars and race to complete two laps while collecting as many Race Credits as possible. Race Credits can then be spent in the FastAccess SpeedShop to upgrade a car?s engine, tires and turbo for better car performance.
?FastAcess DSL Racing provides a great gaming and educational experience for consumers that also doubles as a flourishing marketing campaign and builds a community of players,? said Dave Madden, executive vice president of Sales and Marketing for WildTangent. ?We also seamlessly integrated BellSouth FastAccess DSL branding and key messages about the service into all aspects of the game from design, to the car and signage around the race course.?
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